Billy Reid holds a special place with us here at grae. It was one of the very first brands we brought to the store when we opened. We love it partly because it was unlike most of what we were seeing in the marketplace, but mostly because it stood out, not in a, “look at me,” sort of way, but rather, it has a casual, eclectic appeal that doesn’t define itself in any one way. Which is why it’s a perfect foundation for grae’s client. We all want something special, but we also want easy to wear pieces, which is exactly what Billy Reid offers.